Go Girl

Go Girl was launched in November 2011 to appeal to young female drivers

www.gogirl.co.uk

Drive Smart

Drive Smart was launched in August 2013 offering telematics car insurance

www.drivesmartinsurance.co.uk

Insure 2 Drive

Insure 2 Drive launched in November 2010 offering general motor insurance

www.insure2drive.co.uk

About us

Our history

Some of the key milestones in the history of the Group include the following.

1982

Sabre formed as an underwriting agency for Crusader Insurance and Royal Insurance UK.

1991

Launch of Sabre Insurance Company Limited, underwriting risks on its own account.

1996

Sabre acquired by General Accident.

1998 – 2000

General Accident and Commercial Union merge to form CGU plc. CGU plc and Norwich Union merge to form CGNU plc (later known as Aviva).

2002

Sabre sold by Aviva to BDML Group Limited, a company owned by its management team including Keith Morris and Angus Ball.

2005

BDML disposes of its broking business (known as “BDML Connect”) to Capita Insurance Services Group Limited, leaving Sabre Insurance Company Limited as its sole subsidiary. Keith Morris and Angus Ball acquire control of BDML which is renamed Binomial Group Limited.

Since 2010

The Direct Brands are launched.

2010 – 2015

Senior management team strengthened with the appointment of Geoff Carter, Adam Westwood, Trevor Webb and James Ockenden.

2014

Funds advised by BC Partners LLP acquired a controlling interest in the Group’s business.

2017

Sabre Insurance Group plc shares are admitted for trading on the London Stock Exchange on 11 December 2017.